100K+ Reservations for Slate Truck already! (as of May 12, 2025)

[KevinRS]

Ford will do anything in its power to steal the spotlight away from Slate. I expect some “big” announcements on their factory progress, spy shots, advanced tech, and low price teases on their new universal platform ev truck. Slate‘s customer base is directly in their line of sight.

I really don't see that.
Some part of Ford's marketing department may try to earn their keep by going after Slate, but Slate is miniscule compared to F series sales. Ford seems to have more trouble lately keeping production going on those F series to worry about. If they were really worried about the EV truck market going to something like Slate, they would never have decided to kill the lighting before launching their barely even vaporware new EV truck.

 

[Luxrage]

I really don't see that.
Some part of Ford's marketing department may try to earn their keep by going after Slate, but Slate is miniscule compared to F series sales.

This, Ford will have their hands full with Dodge and Jeep's upcoming pickup offerings regardless. Stellantis will have much more money to burn for the midsize pickup segment ad space.

 

[KevinRS]

If Ford starts advertising about their "upcoming" EV truck when Slate starts taking orders, I'd expect them to carefully not mention Slate at all, because mention might lead to people who didn't know Slate existed going to Slate. In fact they might just stay silent entirely for a bit, to avoid people searching for "EV truck" and finding Slate.