jwocky
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Slate CEO says there's five major groups reserving the Slate EV most:
Everyday Americans
Young Professionals
New Drivers
Contemporary Seniors
Auto Enthusiasts
Source: https://www.carscoops.com/2025/07/this-is-whos-actually-reserving-slates-new-ev/
This Is Who’s Actually Reserving Slate’s New EV
The company notes the Blank Slate is proving popular among "everyday Americans" and car enthusiasts
Strong Reservations, Cautious Optimism
In a recent interview with Sherwood News, Barman shared that Slate has already racked up 100,000 refundable reservations for the EV. A large portion of those, he said, are from “everyday Americans for whom it’s just an affordable vehicle and a lot of utility and value for the money.”
Additionally, Slate says it’s received plenty of interest from young professionals, who have “either just finished trade school or are just out of college.” According to Barman, they are “looking for value for the money” and love the customization element of the truck.
Who Else Is Buying?
New drivers are also showing the Blank Slate love. Backed by funding from Jeff Bezos, the vehicle is emerging as a practical option for younger drivers looking to buy their first car. According to Barman, parents “like the fact that there are only two passengers, it doesn’t have an infotainment for distraction, and it has really high safety standards.”
An interesting demographic where the Blank Slate is proving itself to be appealing is among “contemporary seniors.” Barman describes these as semiretired or retired individuals interested in an EV, but wanting a simpler driving experience than most other EVs. She added, “the fifth type that we see is a lot of people who are just auto enthusiasts. They want to just be able to trick it out.”
Of course, high reservation numbers don’t always translate into actual sales. Tesla’s experience with the Cybertruck showed how early enthusiasm can taper off. For Slate, the real test will come when production starts and deposits need to turn into deliveries, especially for early birds who were under the impression that prices would start from around $20,000.
Everyday Americans
Young Professionals
New Drivers
Contemporary Seniors
Auto Enthusiasts
Source: https://www.carscoops.com/2025/07/this-is-whos-actually-reserving-slates-new-ev/
This Is Who’s Actually Reserving Slate’s New EV
The company notes the Blank Slate is proving popular among "everyday Americans" and car enthusiasts
- The electric startup says it has received 100,000 refundable reservations for the truck.
- Slate claims the affordable truck appeals to young professionals and older drivers alike.
- The electric truck is also proving popular among newly licensed teen drivers.
Strong Reservations, Cautious Optimism
In a recent interview with Sherwood News, Barman shared that Slate has already racked up 100,000 refundable reservations for the EV. A large portion of those, he said, are from “everyday Americans for whom it’s just an affordable vehicle and a lot of utility and value for the money.”
Additionally, Slate says it’s received plenty of interest from young professionals, who have “either just finished trade school or are just out of college.” According to Barman, they are “looking for value for the money” and love the customization element of the truck.
Who Else Is Buying?
New drivers are also showing the Blank Slate love. Backed by funding from Jeff Bezos, the vehicle is emerging as a practical option for younger drivers looking to buy their first car. According to Barman, parents “like the fact that there are only two passengers, it doesn’t have an infotainment for distraction, and it has really high safety standards.”
An interesting demographic where the Blank Slate is proving itself to be appealing is among “contemporary seniors.” Barman describes these as semiretired or retired individuals interested in an EV, but wanting a simpler driving experience than most other EVs. She added, “the fifth type that we see is a lot of people who are just auto enthusiasts. They want to just be able to trick it out.”
Of course, high reservation numbers don’t always translate into actual sales. Tesla’s experience with the Cybertruck showed how early enthusiasm can taper off. For Slate, the real test will come when production starts and deposits need to turn into deliveries, especially for early birds who were under the impression that prices would start from around $20,000.
