TFL Truck Video: The Electric Truck is DEAD.

AZFox

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That's where you're wrong, kiddos. ;)
Regarding the Slate Truck (starts at 17:05):
This is the truck that everybody says they want. Barebones, basic rollup windows, no options, no screens. Almost almost no screens. But this is another case where if people wanted small single cab trucks and the data showed people were buying those, the big three and Nissan and Toyota would be building these.
 

KevinRS

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Dealer and manufacturer profit drivers have been trucks and SUVs for years, 25 years ago when I bought my first car I found out the "employee price" on a sedan was no better than what they were already offering, but the employee price on a truck or SUV would be thousands off.
So they have pushed the size and price of those vehicles up, and kept the alternatives hard to get, and pointed out "for x more you can get the (more profitable) with more features and better financing" and literally drove sedans and small trucks off the market.
With a 25% "chicken tax" Nissan or Toyota would have to eat to be competitive on price to compete with US made trucks, a small truck couldn't be imported in a way that worked, and they went with the trend.
When I looked up what the nearby ford dealer had in single cabs out of curiosity, they had 3: 2 obvious fleet builds, bare bones no add on white trucks for 35k each, and a black one with some features for 10k more. They all have poor mileage for commuting, so making a truck your driver and paying 50% more on fuel doesn't math out well.
A cheap EV truck can make more since, especially if you've already got solar with a surplus.
 
 
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