VIDEO: The Rise and Fall of American Small Affordable Pickup Trucks

KJRaven

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I just did a cursory check on prices for any new truck available in the US... the only truck under $30,000 MSRP is the maverick. Auto Trader confirms my findings... https://www.autotrader.com/car-shopping/cheapest-new-trucks

When the slate comes to market in the "mid-$20k"... I believe that they will do. That will put it roughly 10-15% cheaper than the Maverick's MSRP.
Then they will sell well. Mostly to young drivers as a first/second vehicle, non primary vehicles, and primarily to fleets who just need a small truck for one person to go do a job. There isn't anything in the market that fits that need right now.
 
 
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