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My take: The reason the Truck can only pull 1,000 pounds is because it's an economy car, either in a pickup or an SUV form factor, with as little as 820 pounds of load-carrying capacity. Economy cars don't pull heavy trailers. Edit: To put it another way, it's not some specific Truck...

Eric Keipper explains what it is in the Rich Rebuilds video.

The slateboard design is not unibody.

Unfortunately it's an All-Hat-No-Cattle build. Edit: Four gasoline containers add extra irony.

One possibility: brakes

The Slate-to-State Truck Tour appears to be going into a state of hiatus starting in a few days.

A head-turner indeed! Ford's soapside:

They're using multi-pronged approach. Tisha Johnson said in her recent interview: And for some folks, it's going to be much more of a statement and for other people, it's going to be much more of a workhorse. The "workhorse" people probably want a 2-door truck more than the "statement" people...

Even the venerable F-150 got some aero-soap treatment for a while.

Methinks the Early Adopters will be a talkative bunch. ;)

This thread is about 2-door pickup trucks. I have a car that's more valuable as a stick-shift, so I know those exist.

I think the first-mover advantage will help a LOT. Especially because Slate's Unique Proposition will be easier to comprehend when people see Trucks driving around and they're able to talk to the owners. Disruption alert! :)

Especially young drivers.

Because of the market forces of supply and demand. Edit: There's a lot of information about the decline in manual transmission sales out there if you do a little searching. Low resale value is something that I didn't anticipate finding. Another one is that manufacturers need to spend a lot of...

Shipping costs may be more reasonable than you are expecting. There's an infrastructure for LTL (less-than-load) shipments and it's surprisingly efficient.

Another good one. Thanks @motorolas. Food for thought. 8% of $50,000 is $4,000 spent in a year. It's spent on the borrowed money, not the car itself.

Yes. Here's what it says: [...] and even a kit that enables owners to turn their two-seat truck into a five-seat SUV. The likely four-figure accessory package offers a bed-mounted three-across rear bench seat, a roll bar replete with integrated airbags, and a removable hard top; it adds about...

I wonder if it'll have a trailer brake control harness. Virtually all trucks have that. (An exception might be if there's a built-in trailer brake controller.)

This, and torque-from-zero-RPM adds to the Fun Factor. @Sparkie sums it up nicely: