KevinRS
Well-Known Member
- First Name
- Kevin
- Joined
- Jul 4, 2025
- Threads
- 0
- Messages
- 244
- Reaction score
- 321
- Location
- California
- Vehicles
- Nissan Versa
Dealerships have a larger margin on SUVs and big trucks, so they have more room to offer a "deal" and still make more profit than on the smaller trucks and sedans. Import trucks having a 25% tariff for years, and emissions standards that allowed larger vehicles to be more polluting, and small ones got strict rules also hurt the small vehicles. Then there is the advertising that bigger vehicles are safer, which basically led to a quiet size arms race.
Even back in 2000 I had access to a discount at Ford through my employer, which was supposed to get close to the Ford employee price, the dealer told me for a sedan, it wasn't going to save me anything, the margin was so low on sedans that the price they were offering was better than the discount price. If I wanted a truck, it would be thousands off.
Yes, some profit is better than none, but when selling one bigger vehicle gets the profit of selling multiple smaller ones, they don't want the smaller ones taking up the space on the lot. Maybe they stock one or 2, but they try real hard to upsell you to the one that makes them a much bigger commission.
Even back in 2000 I had access to a discount at Ford through my employer, which was supposed to get close to the Ford employee price, the dealer told me for a sedan, it wasn't going to save me anything, the margin was so low on sedans that the price they were offering was better than the discount price. If I wanted a truck, it would be thousands off.
Yes, some profit is better than none, but when selling one bigger vehicle gets the profit of selling multiple smaller ones, they don't want the smaller ones taking up the space on the lot. Maybe they stock one or 2, but they try real hard to upsell you to the one that makes them a much bigger commission.