I'm getting Mitsu Mighty Max vibes. And that's not necessarily a bad thing. Bought one cheap back in the day, drove the life out of it. Well-paid for itself over that timeframe.
I like the return to simplicity.
Crank windows, basic light stalk, minimalistic and just what you need for that inexpensive run-around vehicle.
I'm rooting for these guys to make it happen and be successful.