Bloomberg: These EV Truck Makers Aim to Redefine ‘Affordable’

[AZFox]

A decade ago, someone in the market for a new car with less than $25,000 to spend, had 43 different models to choose from. Today, there are five, according to Cox Automotive. None is electric.

But stalwarts like Ford Motor Co. and startups like Slate Auto are looking to change that, and they’re focusing on Americans’ favorite vehicle: the pickup.

These EV Truck Makers Aim to Redefine ‘Affordable’

 

[ScooterAsheville]

The Chinese have already redefined affordable. So of course we locked them out of our market.

That said, it is encouraging that several OEMs, not just Ford and Slate, are starting initiatives to bring more low cost models to market that still generate profit. Tesla is working on it with the unboxed assembly process. Nissan has a test factory for advanced manufacturing.

I watched a video recently (NYT?) where they broke down the auto market. It turns out there are a lot of people in the USA with a lot of money to spend on cars. And they skew the market average in a big way. But OEMs are starting to realize that they can't scale that forever. And also, those buyers are "ageing out".

I would put forth my Maverick as a shining example of a great low cost vehicle by Ford. Except that it's built in Mexico and the price increased by 33% since it was released.

 

[Driven5]

A decade ago, someone in the market for a new car with less than $25,000 to spend, had 43 different models to choose from. Today, there are five, according to Cox Automotive. None is electric.

And a century ago someone in the market for a new car with less than $300 had models to choose from. I guess they want us to just ignore that $25k a decade ago is $34k today.