Key Reasons: How Slate Can Build an EV Truck That Only Costs $27,000

[FL4XE]

In 1989, the average new car price in the US was roughly $15,000. At that time, Hyundai introduced a new car called the Excel with a starting price < $5,000. Everyone was astonished as to how they can produce such an high value, inexpensive vehicle.

The Slate business model is virtually identical. Introduce the most inexpensive and basic product to market. Build in the extras at a future date, if desired. Look at the Hyundai Motor Group today: a highly successful company with an innovative portfolio and a major player in the US market.

About the time the Yugo came it at $3995. That too might have made more of an impact had the country manufacturing it not imploded. They had a 4 door hatchback model ready to go at the time everything fell apart.

I agree with you that the strategy is similar. Just look at all the free advertising Slate is getting by pricing it so low. It remains to be seen if they will deliver that price or if "market forces" will be the excuse for a higher price.

 

[sreeb]

You may be right in which case this plastic truck will never make it to market. Another Slate killer will be if Ford ever gets off it arse and produce a regular cab Maverick with a 6' bed like it should have to begin with. To this day I haven't seen anyone in the back seat of a Maverick when I pass one. Why does every truck need to be a crew cab today?

If Ford produces a regular cab Maverick then that's what I'm getting

The weak point of a conventional (or hybrid) regular cab is that there is nowhere to put "stuff".

The frunk fixes this. The Maverick can't have one though.

I'm sure I'm not the only one who went to the Ford configurater to price out a f150 ev with regular cab, long bed, and frunk.