Why Just One Color?

[JeffVA]

I get the idea of eliminating a paint shop and using a single slate gray color and wrapping it to reduce manufacturing costs. But the color is molded into the plastic (via dye pellets), so why not produce panels in a few base colors? It doesn't increase the manufacturing cost.

Then you get into custom builds and numerous color combinations. These are not going to be produced in the numbers to justify numerous color runs. If some people want a Blue truck then how many Blue truck orders are required to make just Blue trucks for awhile.

I don't even like wraps because they only last between 3-5 years.

Since the panels can be removed, it may not be that hard to have it traditionally painted but that all depends on the composite. A wrap every 3-5 year's will run about $2+3k so I'm thinking a paint job once should be close to the same

 

[Mad Mac]

My only concern is that the factory color
is too "stealthy".

I want my vehicles to be conspicuous.
Too bad they can't make them white.

Turns out that color is not an accident.

"The design inspiration for the Slate Truck's rugged aesthetic was, in part, an image of a "battle-scarred shark." Tisha Johnson, Slate's head of design, mentioned that this image of a resilient and fierce shark influenced the vehicle's look, aiming for a design that looks proud and capable despite potential "battle scars" of daily use."
Courtesy Gemini 2.5 Pro Preview

 

[AZFox]

Daily Use Battle Scars. Who knew?

Car Wash DUBS, Shopping Cart DUBS, Door Ding DUBS... Collect the whole set!