Article: "Ford’s $30K Electric Pickup Could Crush Jeff Bezos-Backed Rival"

[SichuanHot]

Price will be king in this segment, simplicity of the trucks be damned. If Ford releases the cheaper car without sacrificing range, they'll win out over Slate.

 

[AZFox]

Price will be king in this segment, simplicity of the trucks be damned. If Ford releases the cheaper car without sacrificing range, they'll win out over Slate.

There's a Unique Proposition factor.

There are members on this site, myself included, who wouldn't buy the Ford even if the Ford's price is lower.

Also bear in mind that at 150,000 units Slate only needs to sell fewer than 1% of new light vehicles Americans will purchase in a year.

 

[E90400K]

There's a Unique Proposition factor.

There are members on this site, myself included, who wouldn't buy the Ford even if the Ford's price is lower.

Also bear in mind that at 150,000 units Slate only needs to sell fewer than 1% of new light vehicles Americans will purchase in a year.

It does seem that simple, but the CEO says Slate will be profitable at nearly the start. That rarely if ever happens in the automotive sector.

 

[AZFox]

It does seem that simple, but the CEO says Slate will be profitable at nearly the start. That rarely if ever happens in the automotive sector.

My comment was less about specific pricing and more about the fact that I have a below-zero level of interest in a Maverick or some other new Ford with two extra doors I don't need.

I also don't want a truck that, quoting Ford's Mr. Farley, is "fully connected, with a brand new digital experience no one's seen in our country".

I want a small pickup truck that's simple, economical, and reliable.

Ford doesn't plan on offering one of those.

 

[E90400K]

My comment was less about specific pricing and more about the fact that I have a below-zero level of interest in a Maverick or some other new Ford with two extra doors I don't need.

I also don't want a truck that, quoting Ford's Mr. Farley, is "fully connected, with a brand new digital experience no one's seen in our country".

I want a small pickup truck that's simple, economical, and reliable.

Ford doesn't plan on offering one of those.

100% agree. I want the exact same. I wish the Slate was just a bit more beefy. My 1987 Ranger had more towing and cargo capacity. Oh, and seats from the Mustang GT. 🥰