Article: "Ford’s $30K Electric Pickup Could Crush Jeff Bezos-Backed Rival"

[Tran]

Another click baity title what a surprise...

https://www.autoblog.com/news/fords-30k-electric-pickup-could-crush-jeff-bezos-backed-rival

 

[RevCaptJack]

You got this Slate! I’ve been waiting for a minimalist basic EV since they first started coming out.

 

[SLATEchad]

Another click baity title what a surprise...

https://www.autoblog.com/news/fords-30k-electric-pickup-could-crush-jeff-bezos-backed-rival

If Ford can get their act together. Nearly everyone was expecting to see a new vehicle on August 11, but instead we heard all the stuff we already knew and got to watch some employees react to seeing the truck. Lame. Makes me think they must have a lot further to go in the development of this thing and another big negative against them is their dependence on stealerships that are incentivized to squeeze more money out of the consumer on the front and back end with maintenance and repairs. Will they build these vehicles well or will they be built to fail so they can make money off repairs/maintenance and parts?

I’ll also add that I want the Ford truck to be a compelling and competitive option. Hopefully instead of killing Slate it will just keep them accountable to their pricing and keep them cheap.

 

[LoneWolfo6]

If Ford can get their act together. Nearly everyone was expecting to see a new vehicle on August 11, but instead we heard all the stuff we already knew and got to watch some employees react to seeing the truck. Lame. Makes me think they must have a lot further to go in the development of this thing and another big negative against them is their dependence on stealerships that are incentivized to squeeze more money out of the consumer on the front and back end with maintenance and repairs. Will they build these vehicles well or will they be built to fail so they can make money off repairs/maintenance and parts?

I’ll also add that I want the Ford truck to be a compelling and competitive option. Hopefully instead of killing Slate it will just keep them accountable to their pricing and keep them cheap.

Fords Lightning was a hit (for a party napkin sketch design) first few years, as they sold to true believers and some first time truck owners.

Then they got cheap and started taking features out of later year models, but still selling it at outrageous over priced $$ number

So it faltered in sales and dealerships couldn’t give them away.

And now we see none on the lots.

“From America, For America”

Too late the ship has already sailed, $30k EV truck won’t do it.

 

[danielt1263]

I think someone who is looking at a Slate SUV with the extended battery out the gate would be better served with the Ford EV or even the Hyundai Kona EV (which is already out.) Such people aren't looking for a cheep pickup truck, they are looking for a cheep SUV with extended range.

In the case of the Kona, sure it will likely be more than a Slate SUV with extended range, but those two extra doors... For someone who needs a back seat for the kids/carseats, will very much want those extra doors.

 

[SichuanHot]

A 4 door EV pickup like the Maverick will set it apart enough from a Slate for those who need a crew cab layout with a pickup bed. More smaller, cheaper EV trucks is a good thing.