KevinRS
Well-Known Member
- First Name
- Kevin
- Joined
- Jul 4, 2025
- Threads
- 2
- Messages
- 747
- Reaction score
- 947
- Location
- California
- Vehicles
- Nissan Versa
No, prices are determined by what the consumer is willing to pay balanced by what the seller is willing to sell for. Yes automakers went for expensive EVs, because there is more profit margin in it.Prices are determined by consumer demand, not costs. Therein lies the rub.
The decision to create expensive EVs rather than affordable ones was a costly mistake.
The folks at Re:Build recognized this, and acted upon it.
That 7.5k tax incentive that required $75k in income with no other deductions to actually get in full may have discouraged low cost EV development.
This wasn't about just EVs though. Overall the whole vehicle market just keeps going up in price, so now financing is offering longer and longer loans, lower income families find that at the elevated interest rates they still can't afford the vehicles, so companies like GM are ending up taking write offs because they are seeing decreased sales.
This leaves a growing gap Re:Build and the Slate may be able to fill, a market segment that other automakers seem to have abandoned.