AZFox
Well-Known Member
The bargaining happens over time.So when you go to the store to buy something, the cost given by the store does not mean anything. It is what you are willing to pay. I wonder how the store figures that out.
We might say that a store price is advertised, you then go to the store and bargain with them if they are willing to bargain.
Price too low? -> You left money on the table -> Raise price
Price too high? -> Product doesn't move -> Lower price
Repeating for emphasis: Price is determined by what people will pay, not cost of goods sold.
It's more complicated than than for an option like the Extended Battery.
For example, Slate could do research and realize people will eventually regret choosing the Standard Battery. That creates unsatisfied customers.
In the long run, unsatisfied customers feed back to future potential customers, causing them to turn away. This reduces long-term profitability.
Imagine all of the whining too-small-battery reviews they can avoid by making the upgrade price more attractive.
Slate Automotive might accept low margin on the option because satisfied customers cause them to make more money in the long run by accepting low margin on the option.
Economics is a fascinating behavioral science.