Slate and Telo have similar advertising strategies

[ScooterAsheville]

I love their approach, and I think they hit the nail squarely. Both Slate and Telo obviously have young people in their social marketing departments. They're both posting funny little shorts that poke fun at larger trucks, show how useful their little trucklets are, and emphasize the "I'm clever and a non-conformist for buying my Slate/Telo".

All that is good. I think it's a sound strategy. Neither company is going to prosper if they adopt a "manly man" tough truck advertising strategy. They have to hit the "I walk my own path" nerve. Rivian has been successful too, in a slighly different way.

Curious what others here think Slate should emphasize in their advertising campaign???

 

[MIDgrid]

I suggest that Slate start posting initial Slate University content that shows how easy it will be to add simple accessories like Bluetooth speakers, running boards, alternate tail light covers, etc. And follow that up with at least one more complex accessory like a lift kit or even the SUV kit, when possible.

Backing up the claim that DIY accessory additions will be fun and easy seems like a great thing to include in the advertising campaign to me.

 

[cadblu]

I would like to see Slate build on the success of their reveal strategy earlier this year. Simply park the Slate truck (pickup, SUV, and fastback versions) on a city street and record people’s reactions with a hidden camera. Then edit the feed and post the videos on Slate.Auto. Priceless!

 

[CHANGER4647]

Emphasize the minimalism and simplicity of basic transportation. Needs handled now, wants later. I don't need leather seats and 12 speaker sound to take my kid to school or my dog to the vet. FTW, I do what I want. 💣