VIDEO: The Rise and Fall of American Small Affordable Pickup Trucks

[KJRaven]

I just did a cursory check on prices for any new truck available in the US... the only truck under $30,000 MSRP is the maverick. Auto Trader confirms my findings... https://www.autotrader.com/car-shopping/cheapest-new-trucks

When the slate comes to market in the "mid-$20k"... I believe that they will do. That will put it roughly 10-15% cheaper than the Maverick's MSRP.
Then they will sell well. Mostly to young drivers as a first/second vehicle, non primary vehicles, and primarily to fleets who just need a small truck for one person to go do a job. There isn't anything in the market that fits that need right now.

 

[Luxrage]

I just did a cursory check on prices for any new truck available in the US... the only truck under $30,000 MSRP is the maverick.

Even then that's barely scraping under 30K. Ford's build and price total for the cheapest bare-bones 2WD 2L in white:

 

[KJRaven]

Even then that's barely scraping under 30K. Ford's build and price total for the cheapest bare-bones 2WD 2L in white:

yep, I was just going by MSRP. You can typically buy them for less, but MSRP was the most fare comparison. Either way the SLATE should be cheaper, and for some (myself included), it being a full electric truck makes it more attractive.

 

[GaRailroader]

Even then that's barely scraping under 30K. Ford's build and price total for the cheapest bare-bones 2WD 2L in white:

Yeah, the 2L is the base model now. To get the Hybrid it is $1k more. When they first came out I believe the Hybrid was the base model. I don't ever see myself buying an ICEV again but if I did I would definitely chose a hybrid over the straight gas. My dislike of automatic transmissions is greater than my dislike of internal combustion engines.