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Cassie

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Spent a little money back when the wrap names had 1:1 matches to 3M's line. Will wait until things settle before I do that again, rather than guessing.
Do you know which 3M wrap color that "Feather Boa" used to be, by any chance? 🤞
 
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RestiveSlater

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Do you know which 3M wrap color that "Feather Boa" used to be, by any chance? 🤞
While we can't yet be absolutely sure, I attempt to cross-reference the colors on the maker to the images on the Avery Dennison and 3M sites for my best guesses.
Or if you prefer a fast way to compare you can download each brand's color charts.
Avery
https://graphics.averydennison.com/...omotive/swf/po-supreme-wrapping-film-apac.pdf

3M
https://multimedia.3m.com/mws/media...&fn=cwf-2080-swatch-poster-75-5100-2924-4.pdf

My guess would be that Feather Boa, which Slate lists as gloss finish, looks to me to be 3M's Fierce Fuchsia #G348

https://www.3m.com/3M/en_US/p/dc/v101279816/


You can buy a sample for $1.49 at Amazon and maybe take the sample to a future Slate event to compare directly if they have samples or a wall of colors on display.

Or maybe email or chat with a Slate rep to see if they spill the details. 🙂
That's what I did to confirm that Slate's dark red color called Lipstick is actually Avery's "Gloss Passion Red".

Slate Auto Pickup Truck Wrap Samples Without Shipping Cost Screenshot_20260812_111724_Chrom
 
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RestiveSlater

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The main issue is we don't know who Slate is getting wraps from. It may be Avery or 3M, but it may not be finalized yet. That is my current theory on it, and why we haven't seen some better representation of actual colors. Swatches would be good, but we don't even have photos or video of them, just renders that are inconsistent.
I very much agree the representation of colors has been inconsistent on Slate's site, but that may be more of an overall difficulty with any web based presentation. If you go to the manufacturers' and various distributor/installers' sites they have the same issue with color shading being inconsistent across their own sites, let alone when comparing from one site to another.
Definitely, real life samples of some sort are required.

But I am 99% sure the wraps will be from 3M and Avery.
Those 2 are the industry market share leaders. And considered the industry standard by installers.
Also, they are domestic. The next 3 largest market shares belong to manufacturers in Europe and the UK.
It would add more supply and cost (tariffs) risks if they sourced from overseas.
The remaining domestic manus hold something like a combined 10% market share. They are surely not big enough to provide as secure a supply line for a car company which projects shipping up to 150K units in following years and has wraps as one of the tent poles of their marketing plan.

The TFL Truck video of the price reveal event had the best discussion of wraps with the Slate exec. While he repeatedly said they were not officially announcing anything, he did mention Avery and 3M by name in reference to warranty quality.
You wouldn't name them directly if you planned on using a supplier who isn't Avery or 3M. Never wise to refer to a competitor name as a standard. 😉
He also used the term "colorflow" which is a registered trademark of Avery.

The video link below starts at the wrap discussion.
 

E90400K

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Slate Auto should have a swatch program. I hope they create one.
Are we making sure "the curtains match the rugs"(?)
 

Cassie

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While we can't yet be absolutely sure, I attempt to cross-reference the colors on the maker to the images on the Avery Dennison and 3M sites for my best guesses.
Or if you prefer a fast way to compare you can download each brand's color charts.
Avery
https://graphics.averydennison.com/...omotive/swf/po-supreme-wrapping-film-apac.pdf

3M
https://multimedia.3m.com/mws/media...&fn=cwf-2080-swatch-poster-75-5100-2924-4.pdf

My guess would be that Feather Boa, which Slate lists as gloss finish, looks to me to be 3M's Fierce Fuchsia #G348

https://www.3m.com/3M/en_US/p/dc/v101279816/


You can buy a sample for $1.49 at Amazon and maybe take the sample to a future Slate event to compare directly if they have samples or a wall of colors on display.

Or maybe email or chat with a Slate rep to see if they spill the details. 🙂
That's what I did to confirm that Slate's dark red color called Lipstick is actually Avery's "Gloss Passion Red".

Screenshot_20260812_111724_Chrome.webp
Thanks! That's exactly the conclusion I drew, too. I ordered Fierce Fuscia and it is so much darker than in the Maker when doing a two-tone color scheme. But oddly, if I do a full wrap in the Maker, it comes out as dark as Fierce Fuscia. We have all had unusual rendering experiences in Maker...If Fierce Fuscia IS Feather Boa, I will be searching for a different color. 😞
As the only two Majors in the wrap industry that are US-made, I am sure Avery and 3M are the only players that fit with Slate's reshoring-manufacturing mission. So I have another few samples coming from them.

Good job getting the answer you were looking for from Slate for YOUR color question! Reading these posts, I know that's a stunt and a half!
 

KevinRS

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My thinking though is we don't know if it will be Avery, 3M, or both. That could be the reason we aren't seeing name matchups, swatches, etc, even at events. Slate may not have everything finalized, or may not have until recently and not have those things set up yet.
 
 





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