Place Your Bets! (actual blank Slate starting price contest)

[cvollers]

At least $35K for extended battery, wrap, Cargo Kit, spare tire and carrier. Those are my must haves and like I’ve said before, there are other interesting options that check my boxes in that mid-30s price segment.

 

[E90400K]

At least $35K for extended battery, wrap, Cargo Kit, spare tire and carrier. Those are my must haves and like I’ve said before, there are other interesting options that check my boxes in that mid-30s price segment.

Now that the Maverick is available in AWD with the hybrid drivetrain, which gets 40 MPG, I think the long-range Slate has an uphill battle in front of it. You get 4-doors and nearly the same size bed in a chassis that is just 24" longer than the Slate. An XL Maverick hybrid AWD with no options is $32,060. Tough sell for the 250-mile RWD Slate, IMO.

 

[cvollers]

Now that the Maverick is available in AWD with the hybrid drivetrain, which gets 40 MPG, I think the long-range Slate has an uphill battle in front of it. You get 4-doors and nearly the same size bed in a chassis that is just 24" longer than the Slate. An XL Maverick hybrid AWD with no options is $32,060. Tough sell for the 250-mile RWD Slate, IMO.

If needing a pickup truck, that’s a viable option. Too bad it’s a Ford.

 

[Neil Nelson]

Now that the Maverick is available in AWD with the hybrid drivetrain, which gets 40 MPG,

I am buying a Slate because it is an all electric truck with 240 mile range and can be raised, has a lift kit.

 

[1yeliab_sufur1]

My bet is 26,500 and I’m getting it because I need a non work truck just to get parts or go on vacation with that’s cheap but getting the suv for the bois XD

 

[AZFox]

With bonus electrons $30,000 (minus a penny)
With standard battery $27,000 (minus a penny)

Lower if possible because I hope they use "Penetration Pricing"(1) for the truck itself and the accessories as well.

Get some units out there and build some Production Muscle , then adjust prices upward if demand merits doing so 📈, which ideally will happen because the truck will be such a compelling offering.

I worked for a successful millionaire who used that strategy over and over. He'd build an apartment complex, then rapidly fill it up to high occupancy using below-market rental rates. Then over the following year or two he'd raise rates gradually to whatever the market will bear.

An advantage to being privately held is that they can think long term.

(1) Wikipedia:

(Penetration pricing is a pricing strategy especially appropriate for new product pricing, where the price of a product is initially set low to rapidly reach a wide fraction of the market and initiate word of mouth promotion.[1] The strategy works on the expectation that customers will switch to the new brand because of the lower price. Penetration pricing is most commonly associated with marketing objectives of enlarging market share and exploiting economies of scale or experience.[2]​

 

[JoeUser]

$28,999 for the standard-range, at launch. $32,999 for the extended-range. Probably $2,000 in delivery+fees. I'll still buy it.

 

[Letas]

I don't think anything has changed, no? They've always said "under $20K with Federal EV incentive", which has always meant mid 20's without it.

yeah, it’s always been intentionally vague, but the linked post makes it seem like they believed they could be lower even without the credit

 

[Letas]

With bonus electrons $30,000 (minus a penny)
With standard battery $27,000 (minus a penny)

Lower if possible because I hope they use "Penetration Pricing"(1) for the truck itself and the accessories as well.

Get some units out there and build some Production Muscle , then adjust prices upward if demand merits doing so 📈, which ideally will happen because the truck will be such a compelling offering.

I worked for a successful millionaire who used that strategy over and over. He'd build an apartment complex, then rapidly fill it up to high occupancy using below-market rental rates. Then over the following year or two he'd raise rates gradually to whatever the market will bear.

An advantage to being privately held is that they can think long term.

(1) Wikipedia:

(Penetration pricing is a pricing strategy especially appropriate for new product pricing, where the price of a product is initially set low to rapidly reach a wide fraction of the market and initiate word of mouth promotion.[1] The strategy works on the expectation that customers will switch to the new brand because of the lower price. Penetration pricing is most commonly associated with marketing objectives of enlarging market share and exploiting economies of scale or experience.[2]​

penetration pricing is <$25k in my mind. $27k is just not nearly as attractive when you see the markets

 

[OldGoat]

As the saying goes "many's the slip twixt the cup and the lip". But I hope not and Slate can stick the landing at $24499 for standard battery. And maybe by production surprise us all with an "added feature" we didn't know would be stock on basic Slates. A lagniappe if you will. Many of us might be happy thinking "yeah the price went up but now (whenever now is) the vehicle has this". Leave it to marketing....there are many other ways to sweeten the deal for customers and soften the price increase.