Article: Slate can still undercut Ford's $30,000 EV pickup. Here's how

[cvollers]

The advantage, of course, is the reliability reputation of Toyota, and there are already a bunch of dealers for service. That said, show it to me.

I own a 2012 FJ Cruiser. It is built like a tank with a 4.0L V6 that is almost unbreakable. That said, new Toyotas are not built to the same level of durability and the systems are way more complex. And I’m talking about $60K+ Land Cruisers. Now think about Toyota introducing a new $30K truck. Do you think the durability will be less, more, or the same as the new LCs? I can guarantee you that it will be less…a lot less. And certainly a lot less than my 13 year old FJ with 134K miles.

 

[Doctors Do Little]

I own a 2012 FJ Cruiser. It is built like a tank with a 4.0L V6 that is almost unbreakable. That said, new Toyotas are not built to the same level of durability and the systems are way more complex. And I’m talking about $60K+ Land Cruisers. Now think about Toyota introducing a new $30K truck. Do you think the durability will be less, more, or the same as the new LCs? I can guarantee you that it will be less…a lot less. And certainly a lot less than my 13 year old FJ with 134K miles.

I hear you. And yet, don’t they sell a bare bones Corolla that starts at $22,700 that lasts forever? I’ve learned not to bet against Toyota. They are too cautious and measured in their approach. Ford has just recalled some crazy amount of vehicles just in 2025 - I’m suffering from that in my ‘23 Lightning (that I traded an old GX with no issues for!).

Another couple of months of Ford reliability nonsense and I’ll be in full-on buyer’s remorse (I’ve done real truck things every single weekend I’ve had it though!).

 

[sodamo]

If Toyota had a small EV pickup comparable to Slate and available, I’d definitely look.