Who’s Reserving the Slate EV: Everyday Americans, Young Professionals, New Drivers, Contemporary Seniors, Auto Enthusiasts

[Luxrage]

I do think the Slate will struggle against the constant Maverick comparisons, regardless of how much they're warranted. I think Slate's big advantage will be the 'second car.' A good example I can think of personally is a coworker who drives a Laramie Dually RAM and his wife has a Jeep Cherokee. They keep a little Mazda 3 purely as the wife wanted something smaller to drive around town and could fit in parking spaces better. Suzuki / Geo also sold tons of Trackers and Sidekicks as RV tow behinders, so hopefully they can get that sorted and they may have themselves some small niche markets they'll almost entirely dominate.

I think one of the biggest problems with the Maverick is that it checks a lot of boxes but is still sort of a weird car/truck thing that doesn't know what it is, and, frankly, is a bit dorky.

As soon as I read that the press photo of the tailgate DJ party flashed in my mind:

 

[atx_ev]

You don't have it right. The point is a significant portion Slate's mission statement is to provide an affordable vehicle to that portion of the market (median-income families) that is not served well with the current offerings from the legacy manufacturers and their $50K trucks. A majority of those median-income families do not own homes where they can charge at home, so they are forced onto the expensive public network, where there are no fuel cost savings between ICEV and EV and refueling is not convenient.

So if the prospective small pickup buyer doesn't have access to inexpensive private charging, the Maverick is a very good alternative to consider.

this is why you are a troll. You are literally picking the market segment that they have left out as their target audience:

The target audience includes small businesses, hobbyists, young people, and empty nesters who prioritize function and cost over status.

https://www.businessinsider.com/sla...ing-low-cost-ev-2025-7?utm_source=chatgpt.com