RetiredOnPaper
Well-Known Member
- First Name
- Gary
- Joined
- Jun 28, 2025
- Threads
- 3
- Messages
- 121
- Reaction score
- 223
- Location
- Macomb, Michigan
- Vehicles
- 2018 Tesla Model 3 RWD LR, 2012 Mitsubishi Outlander
Somehow the idea of a pickup truck has become a monster truck that can haul 3 tone of concrete, fit a family of 5 with a dog, and look good in the Church parking lot on Sunday. Slate will be none of that, and it shouldn't...right tool for the job. As a hobby farmer with 6 acers, on a rural road, several fruit trees, bee hives, and a dozen semi-finished projects...and knowing slightly more serious farmers doing small time production...the Slate caught my eye from the word go. Off road? If you mean driving up rocks, through small rivers, and racing ORV trails then Slate is not that. If you mean following a two track to your deer blind, of to get the deer out of the woods, maybe get your row boat to the lake...then Slate is probably a better option that a ATV...even without 4WD. (Says my old Ford Ranger RWD, and my Jeep Cherokee RWD, may they rest in peace.) And I can charge it off my solar generator. I think the market will find them. Assuming that people still shop for utility and not image or politics.Well stated. I wanted to respond to a few of your excerpts. I fully agree with your 2nd point.
Slate knows:
A) it’s a light duty truck
B) it won’t appeal to construction crews
C) it can’t handle heavy payloads,
D) it’s not designed for off-road users,
E) it’s not meant for those needing heavy tow capability.
Given these shortcomings, I must admit they are doing a rather commendable job in marketing this truck to the widest possible audience. Using classic marketing techniques, they are truly ‘casting a wide net.’ And given the wild colors of the wraps they illustrated in the Slate maker, they are “selling the sizzle, not the steak.” 🙂