Twisted Santa
Member
- First Name
- David
- Joined
- Aug 20, 2025
- Threads
- 0
- Messages
- 11
- Reaction score
- 15
- Location
- California
- Vehicles
- Tacoma
‘Slate Gray” is just too obvious. “Slate White” doesn’t have the same ring.I wasn't commenting on a pre-cut kit from Slate, only that wrapping a vehicle has distinct advantages over choosing a color from the 7 available from a manufacturer, as does a vehicle that comes sans-paint. I also think Slate will be able to offer a wider variety of wraps than a traditional manufacturer can offer paint.
You may already know this, but white is chosen for fleets because it's the cheapest color. It matches pretty easily, logos pop against it, flaws are less visible, and it's fairly unoffensive for resale. I'm not sure what the conversation was around plastic pigment.
Assuming there wasn't a technological reason for not using white, I'm guessing they didn't do it because they didn't just want to appear exclusively as a work truck for the masses, even though that's exactly what the truck is. Gray gives a novel edge, and the plastic construction lends itself to (hopefully) hiding and resisting flaws. As a monochrome tone, it's also unoffensive and has a good take rate on sales.