Article: Slate can still undercut Ford's $30,000 EV pickup. Here's how

[HTXSlate]

That’s awesome! Where they is?

Silsbee, TX. Silsbee Ford.
Ask for Billy. For grins here are the cars.

 

[ClarD]

And just like the Mav, all you'll be able to find the first year is the Lariat trim at 40K,

There was never a shortage of the base model Maverick near me. There's one below MSRP down the street from the Chevy dealer where I bought my Bolt.

 

[atx_ev]

In a general sense, I love Toyota reliability, and so would look seriously at a Toyota competitor, especially if it was built in the US (it would have to be to become competitively priced, imo).

BUT, there's no way that I'd be able to customize what I want like Slate, so I'll keep the reservation.

customization doesnt matter to me so if toyota made an under 30K ev truck I would probably buy that instead of the slate.

 

[atx_ev]

Everybody always bumps the Slate by $2,500 but takes Ford at their word @ $30k... How about say Slate is at $27.5k and Ford is at $32.5k? Or Slate is at $25k and Ford is at $30k?

Hell, Ford's price should be less accurate because they are estimating two years out on a vehicle that doesn't even have a drivable prototype yet (as far as we know). So, let's "say the Slate released at $25,000 and the Ford Truck releases at $32,500..."

you can tell who is trolling by that strategy.

 

[sodamo]

customization doesnt matter to me so if toyota made an under 30K ev truck I would probably buy that instead of the slate.

Small Toyota EV pu available 2026 under 30k, definitely a tough call.

 

[Doctors Do Little]

Small Toyota EV pu available 2026 under 30k, definitely a tough call.

The advantage, of course, is the reliability reputation of Toyota, and there are already a bunch of dealers for service. That said, show it to me.

 

[AZFox]

Small Toyota EV pu available 2026 under 30k, definitely a tough call.

Not 2026 though. From the article:

So, a full-featured electric from Ford or a smaller, leaner machine from an unproven startup for a few thousand less? That's a tough sell, but Slate does have the first-mover advantage, pledging to launch its Truck in 2026, with Ford's aiming to arrive in 2027. Also, Slate's embracing of the DIY community could earn it enough die-hard adherents to build a tasty business. After all, if Slate can capture even a tiny fraction of Ford's truck market, that would be a huge win.​

 

[DanDibs58]

There are also mounting rumors that Toyota will show a production ready EPU, which is their BEV Maverick equivalent, at this year's October Tokyo show. They've already shown the EPU as a concept that nobody could touch (behind ropes). Journalists are hinting that this is a big show for Toyota reveals in general, as well as other OEMs.

We have two full years before all these options do or don't materialize. Plenty of time to salivate over all the unobtanium.

I'll believe Toyota's commitment to EV's when I see it.

 

[AZFox]

I'll believe Toyota's commitment to EV's when I see it.

That, and Toyota's reputation for exceptional quality has taken a bit of a beating in recent years, and deservedly so.

Edit: Your go-to YouTube channel for all things Toyota is The Car Care Nut.

 

[sodamo]

Not 2026 though. From the article:

So, a full-featured electric from Ford or a smaller, leaner machine from an unproven startup for a few thousand less? That's a tough sell, but Slate does have the first-mover advantage, pledging to launch its Truck in 2026, with Ford's aiming to arrive in 2027. Also, Slate's embracing of the DIY community could earn it enough die-hard adherents to build a tasty business. After all, if Slate can capture even a tiny fraction of Ford's truck market, that would be a huge win.​

That’s my point, won’t see the Toyota in 2026, maybe not even 2027, well after I expect to have my Slate.

 

[AZFox]

That’s my point, won’t see the Toyota in 2026, maybe not even 2027, well after I expect to have my Slate.

I think the first-mover advantage will help a LOT.

Especially because Slate's Unique Proposition will be easier to comprehend when people see Trucks driving around and they're able to talk to the owners.

Disruption alert!

 

[sodamo]

I think the first-mover advantage will help a LOT.

Especially because Slate's Unique Proposition will be easier to comprehend when people see Trucks driving around and they're able to talk to the owners.

Disruption alert!

And I’m willing to talk 😁

 

[AZFox]

And I’m willing to talk 😁

Methinks the Early Adopters will be a talkative bunch.

 

[sodamo]

Methinks the Early Adopters will be a talkative bunch.

Was thinking, I might even print up a little info card to pass out.