cvollers

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Chip
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Somewhere along the way folks decided that a truck was also their family car and needed that back seat. Used to be a truck was a work vehicle and could be had for cheap. Not any more........
It’s because Dad said I’m not driving a SUV or minivan for the family hauler. Mom said sure thing Dad, whatever you want. Just don’t buy a Porsche until we get divorced.
 

JustWideman

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Yeah, that's what I don't understand about the Gen6 Ranger. Ford dropped the 2-door long bed version, so now it has a very light duty Maverick 4-door short bed and a light duty Ranger 4-dr short bed. It makes no sense.
Because that is what people are buying.

On forums, people say "Everyone" wants a manual, "everyone" wants 2Ds, but they pay their hard-earned money for 4D autos for the whole family. Even the off-road Bronco is cutting back on trims that are 2D. People's wallets are dictating what goes to market. When a two-door is only a few grand cheaper and a 4 door rides better and makes the wife happy, what are you gonna do?

The Maverick is made at the same Hermosillo, MX factory that makes SUVs like the Escape and Bronco Sport, which are 4-door only. Mavrick is not really a light-duty truck like an old Ranger or S10, it is an SUV with a 4-foot bed. Ford can't fill dealer lots with 2-ds that people are not buying.
 

JeffVA

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Because that is what people are buying.

On forums, people say "Everyone" wants a manual, "everyone" wants 2Ds, but they pay their hard-earned money for 4D autos for the whole family. Even the off-road Bronco is cutting back on trims that are 2D. People's wallets are dictating what goes to market. When a two-door is only a few grand cheaper and a 4 door rides better and makes the wife happy, what are you gonna do?

The Maverick is made at the same Hermosillo, MX factory that makes SUVs like the Escape and Bronco Sport, which are 4-door only. Mavrick is not really a light-duty truck like an old Ranger or S10, it is an SUV with a 4-foot bed. Ford can't fill dealer lots with 2-ds that people are not buying.
That's why Slate is going to sell thousands and thousands of 2D trucks. I agree with everything you said but there is a huge market still for 2D trucks and Slate will prove that.
Ford and Toyota will end up playing catch-up once they see the results. I owned 3 small Toyota trucks and recently was considering a full off frame restoration which would have ran $30k or more just so I could drive a new small Toyota Truck again. Slate was perfect timing for me
 
 
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