Key Reasons: How Slate Can Build an EV Truck That Only Costs $27,000

[FL4XE]

In 1989, the average new car price in the US was roughly $15,000. At that time, Hyundai introduced a new car called the Excel with a starting price < $5,000. Everyone was astonished as to how they can produce such an high value, inexpensive vehicle.

The Slate business model is virtually identical. Introduce the most inexpensive and basic product to market. Build in the extras at a future date, if desired. Look at the Hyundai Motor Group today: a highly successful company with an innovative portfolio and a major player in the US market.

About the time the Yugo came it at $3995. That too might have made more of an impact had the country manufacturing it not imploded. They had a 4 door hatchback model ready to go at the time everything fell apart.

I agree with you that the strategy is similar. Just look at all the free advertising Slate is getting by pricing it so low. It remains to be seen if they will deliver that price or if "market forces" will be the excuse for a higher price.