Slate's Entire Marketing Campaign is Completely Wrong

[Duke Slater]

The Cybertruck in general just baffles me. They could have sold so many more units had it just been a normal truck of.....some sort? But instead Tesla made some wierd tech bro triangle.

It definitely doesn’t look like anything else. It’s bar none the greatest vehicle ever conceived by a landslide, but it’s received poorly by the vocal minority.

 

[sodamo]

If I understand correctly, if marketing aimed at fleet, construction, etc isn’t apparent to us they must not be doing any Or doing so incorrectly?

 

[Luxrage]

The Cybertruck in general just baffles me. They could have sold so many more units had it just been a normal truck of.....some sort? But instead Tesla made some wierd tech bro triangle.

I would have killed for the Simone Giertz Model 3-sized pickup truck:

 

[Letas]

It definitely doesn’t look like anything else. It’s bar none the greatest vehicle ever conceived by a landslide, but it’s received poorly by the vocal minority.

That’s a…. Stretch

 

[sodamo]

It definitely doesn’t look like anything else. It’s bar none the greatest vehicle ever conceived by a landslide, but it’s received poorly by the vocal minority.

If only that rear window opened as initially announced.

 

[Duke Slater]

That’s a…. Stretch

If you’ve driven one, you know why. If you haven’t, you can’t possibly imagine the experience.

 

[Duke Slater]

If only that rear window opened as initially announced.

That was never a thing

 

[KevinRS]

Right now their marketing is minimal. They are spending little on it, and it's probably way too early to push for fleet sales. They are basically putting out self made videos, and having influencers put out their own videos. These videos and word of mouth are how they reached most of us.
Businesses will want to see a truck that is already in production and being sold before they commit to a fleet buy. In the next year, they will probably start showing up at the kind of shows you are thinking of, once more details are locked down and they are building the production lines and have things like crash testing going on with actual early production models and not just the prototypes they have so far.

 

[sodamo]

That was never a thing

My bad, considered and rejected might be more accurate.

 

[SlatePossible2028]

It definitely doesn’t look like anything else. It’s bar none the greatest vehicle ever conceived by a landslide, but it’s received poorly by the vocal minority.

This was the laugh I needed this morning. Thank you

 

[SlatePossible2028]

I would have killed for the Simone Giertz Model 3-sized pickup truck:

This. The cybertruck should have been either the...whatever thr crossover they make is, but with a bed (competition for the Santa Cruz and maverick, although the CT was developed before those, I digress)

Or, Alternatively, a proper 1500 or 2500 pickup with an actual bed and an actual frame, not a $80k tech bro pyramid on wheels. My $3500 '03 F150 out does a cybertruck all day long. WD showed how useless that wierd cell frame thing it has it, an issue that's apparently caused issues outside that video. Tech for tech's sake, it always seems like

Could have brought thr first PROPER electric truck to market. Didn't. Always disappoints

 

[PACMAN]

Coffee shops. Farmers markets. Things like that. Always showing off a basic, utilitarian truck, surrounded by people who likely drove there in $80k crossovers.

Haha- that's true
That said, I think some of their ads have been pretty clever.

 

[Letas]

If you’ve driven one, you know why. If you haven’t, you can’t possibly imagine the experience.

I was moreso commenting on the “vocal minority” comment. CT must be a top 5 most hated vehicle of all time, probably #1 today.
What makes you say it’s the greatest vehicle ever conceived?

 

[smithmal]

Actually if you are familair with the recent Axios report of what do American's typically use their pickup trucks for, then I'd say Slate is marketing it's pickup truck capabilities to exactly what a large percentage of American's do with their pickups:

How Often Do Pickup Truck Owners Use Their Vehicles For Various Tasks?

	Frequently	Occasionally	Rarely/Never
Shopping/Errands	87%	6%	7%
Pleasure Driving	70%	20%	9%
Commuting	52%	4%	44%
Personal Hauling	28%	41%	32%
Towing	7%	29%	63%

https://www.axios.com/ford-pickup-trucks-history

 

[SlatePossible2028]

Actually if you are familair with the recent Axios report of what do American's typically use their pickup trucks for, then I'd say Slate is marketing it's pickup truck capabilities to exactly what a large percentage of American's do with their pickups:

How Often Do Pickup Truck Owners Use Their Vehicles For Various Tasks?

	Frequently	Occasionally	Rarely/Never
Shopping/Errands	87%	6%	7%
Pleasure Driving	70%	20%	9%
Commuting	52%	4%	44%
Personal Hauling	28%	41%	32%
Towing	7%	29%	63%

https://www.axios.com/ford-pickup-trucks-history

How many people who actually use trucks as intended do you think respond to Axios polling lol.

Pickup truck use is going to vary heavily by region and even state, and use will also vary heavily by age. Not sure who took this poll but its "between 130-1200 f150 owners from 2012-2022" so its kinda useless.

Now im not saying that there aren't a ton of people buying 4 door, 4 foot bed trucks and using them for groceries, but what im saying is the market that does that, and the market that wants a basic utilitarian truck are not the same market