beatle
Well-Known Member
- Joined
- Jan 13, 2026
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- Location
- Springfield, VA
- Vehicles
- '23 R1T, '97/25 Miatas, '19 Monkey
I don't think traditional automakers will swing low to undercut the Slate. Even if they do, dealers will likely mark up the product. Just look at the Maverick's pricing rollercoaster.Any discussion of SLATE vs competition when it finally goes into production should also consider how the competition will react. If the SLATE becomes a hit, all the competition has to do is drop their product prices on their low-end EVs to predatory levels, capturing those looking for the SLATE as a low-cost entry level EV (as opposed to those wanting the 2-door pickup form factor) and they'll clobber SLATE before it gets a chance to turn a profit. SLATE may have to contend with cutthroat pricing competition that they won't be able to absorb, where the competition can sell some models at a loss as long as they have others filling their pots.
Next year is going to be interesting.
They also risk undercutting their own higher priced vehicles by creating such a gap that upselling someone to a Ranger will be nigh on impossible if the base Maverick is $8k less than the base Ranger.
Further, if someone isn't cross shopping all cheap EVs, and instead fhey want a cheap (or just small) 2 door truck, the Slate is in a class of its own.