This is the goal of every digital marketing team for every company ever…. Why would a company be okay just selling products as a “need” as opposed to trying to sell more.It turns the mere need for a website to sell products into an opportunity to make the site a better experience that promotes engagement and sells more products.
Maybe make it something where people can surf around the site looking at what other people have created out of their Blank Slates to get creative ideas.... or something like that.
If you knew the answer and it's so obvious then why did you ask the question?This is the goal of every digital marketing team for every company ever…. Why would a company be okay just selling products as a “need” as opposed to trying to sell more.
I think the plan is for a big part of that to be the maker section of the site. You can put into it what your current build is, and in a click see what it would look like with each of hundreds of additional accessories, from Slate and 3rd parties, then go to the checkout.The question is:
How could Slates Accessories Marketplace site be better than other parts and accessories sites? How would a site that helps people enjoy customizing and personalizing their Slates accomplish that in an outstanding way?

Standard AZFox response when someone doesn't agree with all their points - suppress other's opinions.
“Hey man I’m trying to start a lemonade stand, I’m super excited!”
Really? Is that how you want to portray yourself here on this forum?Butthurt much?
Thanks for demonstrating my point.I've never done that and don't plan on ever doing it.
It's not trolling behavior, it's you interpreting others opinions as damaging you in some psychotic hallucination.If calling out trolling behavior is "suppressing others opinions", then I suppose so.
Sure it is. Here's one example, plucked pretty much at random.It's not trolling behavior
It the rhetorical discourse this is called a red red herring. It's deliberately not about the topic of "what would the Marketplace site be like?".I still can't really tell if your argument is they need to build the entire front end from scratch, the entire front end AND back end, or something else....
Thread pollution.And I'll add, which I've said before in the CEO thread, why was a change required at the C-Suite position to implement an e-commerce site for Slate.
Slate Auto's approach where you buy a Blank Slate directly from them and then customize and personalize your ride with accessories is the paradigm shift. "Selling on a website" isn't a paradigm shift, but nobody said it was.Selling on a website is not a paradigm shift. It’s how business operates in 2026. I’ve got full confidence in Slate to release a functional website, and I really don’t see any way it will be a “monumental challenge” in the grand scheme.
What I'm trying to get across is that the site needs to work completely differently than the site where @E90400K buys his BMW parts because it will essentially be a community hub with interactive features, not just a parts depot.Part of what differentiates Slate from other car companies is the unusual idea of selling a Blank Slate vehicle that buyers will accessorize according to their preferences, which doesn't need to be done all at once.
Part of that new paradigm will be the Accessories Marketplace site.