Who’s Reserving the Slate EV: Everyday Americans, Young Professionals, New Drivers, Contemporary Seniors, Auto Enthusiasts

[E90400K]

And I again point to the endless examples of grayscale/neutral cars sold in endless numbers. At worst, the Slate is neutrally-colored.

The impulsive/emotional consumer who "wants color variety" will see the Slate in grayscale and in the most diverse range of colors/appearances on any car. They also wouldn't be limited by the combination of colors/options/trims in dealership stock.
It's not a sure thing that people will accept that (true for any detail of a product that isn't yet for-sale), but Slate isn't particularly weak in terms of "offering colors".

I see the wraps having poor longevity as a potential issue, but that is very new information from the recent Q&A ("it doesn't even have paint!" has been an issue from the start) and, again, not getting at the issue of "paint is not regarded as a feature".

Any automobile can be wrapped if the owner fancies a color change. I'm not sure what your point is. My point is, is prospective buyers for the most part do not want to deal with the extra cost and effort to wrap their brand-new automobile. If the Slate SUV and the Equinox EV are the same price the Equinox with its factory paint job will be the easier choice to make for the prospective buyer.

 

[AKrietzer]

Have they said the lifespan of the wraps if stored in a garage? I always put vehicles in the garage, and being retired, they aren't sitting outside all day. Back in the 90s and early 2000s, they use to wrap cars with advertising. I saw one recently from that era that still looked somewhat OK, but was faded on the horizontal surfaces. I'm sure the wrap was over 20 years old.

 

[cadblu]

And salt chambers.

Yes. I still recall Method 509 Mil Std 810 salt fog chamber with the V shape cover. We tested coupons for chemical conversion coatings. Needed to replace all equipment plumbing to stainless steel. Maybe we crossed paths in a different era…