New TFL Truck Slate video from LA

[E90400K]

It's probably baked into American auto industry corporate ethos to make massive blunders every decade or so.

Lee Iaccoa and Bob Lutz seem to have been the only ones who had their shit together.

 

[bloo]

I don't think having grizzled auto industry veterans is necessarily indicative of success. Look at what the execs at Jaguar did to its brand and image with one poor advertising decision.

I doubt grizzled veterans had any creative input in the ad I'm thinking about.