Anyone else burned out on all the Slate Videos?

[KevinRS]

One thing I'd like is a long slow look at the wall of wrap colors, and matching them up with names, even if we had to do that manually

 

[EV Trek]

I keep watching because they do show the truck up close, inside and out. Some influencers make me wonder if they're over-worked. One got the price right but the range wrong. Another claimed that he considered the $50 lost. The same guy said his configuration is priced close to $38K so he might as well buy an M4. I am waiting for someone to say that $30K is better spent on a leather mini Kelly bag. 😬

It took me some time to accept that this is the new age of marketing/advertising. It is no longer just one carefully crafted TV commercial that conveys a clear message. Do you all remember the 2003 Peugeot commercial "The Sculptor?" It was also about customization/modification. 😂

I will wait till the actual production trucks get on the road. No more videos for me until then.

 

[E90400K]

Since the official price reveal on 6/24, Slate’s marketing focus has pivoted sharply:

From :
“This truck can be anything, even an SUV”

To:
“The most affordable truck in America”

They have also “sweetened the deal” with more range, more towing capacity, and kept their word on the mid-twenties price target. They swapped out NMC batteries with LFP that like to be charged to 100%. The media seems to showcase the Slate as a small utility vehicle that appeals to a wide audience. That really summarizes the new information. For the next few months, we’ll see a bunch of “summer reruns” as production ramps up, until the next big announcement e.g. time to order, likely in the fall season.

Man, I need to admit I was completely wrong about the battery. Late last year when the tax incentives went away Slate said there was opportunity to relook at the battery because the supplier base had opened up. I stated here in the Forum that Slate was too far into production planning to switch battery horses. I was wrong about that and really glad I was.

 

[LevelHeaded]

It’s not worth watching too many right now because they all were at the exact same event getting the exact same information and video/photo shots.

 

[E90400K]

I'd disagree a little here. There's a few videos that came from more knowledgable people. The Autopian one, and the one from Munro come to mind. Those guys had access to the same people, and the same vehicles. But they asked more probing questions, got into more details, and explored deeper than just the surface level headline announcements. It just comes from being better prepared than the average influencer.

In any case, I bet we get another event once production trucks start coming off the line, if not actual review units making their way to the automotive press for more in-depth reporting before Q4.

I don't see the influencers as very automotively educated people because there are a lot of questions to ask and none are asking Slate for answers. It's either that or Slate is really controlling the message content and that is why all the videos have been repeating the same tiresome information.

• We should know the actual dimensions of the frunk at this point. No one has asked. I asked Slate on Tuesday this week and got the "when we get closer to..." bullshit. Nominal dimensions would suffice at this point
• We should know how the SUV kit is installed, a time lapse video should suffice at this point
• We should know what parts the suspension kits, both lowering and lifting, contain
• We should have an understanding how the front bed wall seals out water from the cabin (yeah, I know I keep harping on that one) and how the tailgate seals with the SUV kit
• We should know if the SUV delivered from the factory for the price of $29,950 includes the price for installing the SUV kit and what happens to the removed pickup truck parts (bed wall, rear "door" cards, etc.)
• We should know if we order different wheels and tires are they shipped with our SKU in bed, or are they recycled on the assembly line
• We should know how they doubled the towing capacity
• We should know if the LFP battery would meet the tax incentive requirements of the IRA of 2022 if the incentives were to be reenacted in 2027

The most embarrassing video was the one from SAE. Good God that sucked. Even the Munro video from the 6/24 release was a bit lame.

 

[E90400K]

It’s not worth watching too many right now because they all were at the exact same event getting the exact same information and video/photo shots.

And that is not journalism...

 

[Susan]

TESLATESLATESLATESLATESLA

I think that's part of the reason for their name. They're the anti-Tesla!

 

[skidoofast]

This is exactly what happened a year ago for me, I was very entrenched here and then I just burnt out

then the leaked price drop and I was back, now I’m back on the burnt out until there is more news…… I just want my Slate, Apil - June can’t get here soon enough

 

[LevelHeaded]

Jan-Mar needs to get here! I got my R2 ordering estimate too: I can order in Nov-Dec estimated.

So at the end of the year I’ll have to make the ultimate decision: replace the 4Runner with the R2, or keep the 4Runner and add a Slate.

 

[motorolas]

This is pretty much expected, I’m interested in consumer tech, and see this same thing with tech. There’s something called TechTober when technology companies release new devices and software (around Sept-Oct). And I get a bit of fatigue after watching videos that start to get repetitive. Granted I still watch the videos in hopes I may see or hear something interesting someone else didn’t cover.
As Slate truck is new on the market, I was expecting the same, but since I haven’t been in the auto or EV, much less truck market, it’s all new to me and I’m still interested. For the most part, I’ve gotten my fill of knowledge and expect to watch less until we get hands on and road reviews. Not sure how it works, but hopefully we can get road reviews for Q4 2026 released vehicles. It’s all still pretty exciting to me, but the high has worn down.

 

[Firstevexcited1]

No,keep them coming. Transparency........🇺🇸

 

[bartflossom]

The cycle always seems the same as far as things I'm interested in. First all the excited glowing reviews are everywhere. Then content creators decide they need to stick out and be negative. I almost threw a brick through my monitor listening to Doug De doo doo head the other day.

 

[Ruff]

In the last week I probably have watched a couple dozen Slate videos. The majority of which have the exact same content, Same questions and same answers. Then there are those videos that are analyzing other peoples videos and making judgements on the Slate with absolutely no hands on or actual contact from anybody at Slate. Most of those act like they want Slate to fail. They see no reason anyone would want one over a Maverick, Bolt, Leaf, or Model Y.
To me they have such a narrow focus mostly on price and standard features they can’t see the value or the use case most of us see.

Am I wrong?

I have not seen any Slate video since last week. But then, I do not seek them out either.

Other companies have trim levels, Not all options are available in all trim level. What if a trim level that had everything I wanted but only came with a sun roof? I would have to live with a leaking sun roof or buy a lower trim level and loose some options I want.

I never viewed Slate as a $25,000 truck. I viewed as a starting place with VERY transparent option choices.

 

[Ruff]

It took me some time to accept that this is the new age of marketing/advertising. It is no longer just one carefully crafted TV commercial that conveys a clear message. Do you all remember the 2003 Peugeot commercial "The Sculptor?" It was also about customization/modification. 😂

I spend a lot of time on You Tube. There are content creators that produce videos that interests me. i.e. construction, technology, automotive repair, solar production etc. I have a premium account so no I don't have to deal with commercial interruptions every 3 minutes. I do see the introduction of in show ads that are tailored to the "demographics" in a effort to work around those of us to pay to not have ads.

 

[Trace26]

I'm excited for some new Slate videos!