Business Insider Article - who does the Slate appeal to? Which category are you?

[cadblu]

In this article, Slate Auto CEO Chris Barman described the types of buyers interested in the company's low-cost electric truck.

The demographic groups include “everyday Americans”; young professionals, college graduates, newly-licensed drivers, contemporary seniors, retirees, and “car junkies.”

Where do you fit in?
(I’m in the senior category 😕)

Article here:
Who will buy the Slate truck?

 

[Dorbiman]

I'd fit in the "young professionals" category. Or "car junkie". I also would squarely call myself an "everyday American". Just can't wait to get one

 

[The Weatherman]

I’m in the Senior/Retiree group

 

[Lanthian]

I don't know if I really fit into any of those lol!

 

[Susan]

I find it funny that retirees, the generation that created all the tech we have today, are stereotyped as intimidated by tech.

After seeing some spectacular fails (people getting locked in Teslas, cars being shut off while on the road because of late payments) it makes sense to not want unnecessary tech.

Anyway, good article. The CEO sounds like an amazing woman and I really hope the company does well. We need vehicles like this. Good friends have one of her electric Audi's and love it.

 

[Driven5]

Basically, those can all be grouped into the 2 main demographics I see for this... Those young enough to find the 80's vibes retro-cool and those old enough to find the 80's vibes nostalgic... Nicely book-ending the demographic with young kids in car seats, most of whom this would not be a great option for, regardless of configuration.

Of the ones listed, I'm focusing on 'car junkie'.

 

[Imhotep]

I’ll go with “collage graduate” since it makes me sound younger.

 

[atreis]

I’ll go with “collage graduate” since it makes me sound younger.

Same for me. Just not mentioning WHEN I graduated......

 

[Trace26]

Basically, those can all be grouped into the 2 main demographics I see for this... Those young enough to find the 80's vibes retro-cool and those old enough to find the 80's vibes nostalgic... Nicely book-ending the demographic with young kids in car seats, most of whom this would not be a great option for, regardless of configuration.

I'm in my 30's and find it nostalgic because two of the 3 cars I've owned we're from the 80's, haha a 88 fiero and a 89 single cab chevy 1500. Funny enough if you put those two together and add an electric motor you have the Slate.

 

[sodamo]

I’m in the Senior/Retiree group

that was my pick as well, but I seem to spill over into others

 

[B1050]

I'm the contemporary senior. I've always been into new technologies. I remember trying to explain to people what a text message was and they thought I was crazy.

 

[RetiredOnPaper]

In this article, Slate Auto CEO Chris Barman described the types of buyers interested in the company's low-cost electric truck.

The demographic groups include “everyday Americans”; young professionals, college graduates, newly-licensed drivers, contemporary seniors, retirees, and “car junkies.”

Where do you fit in?
(I’m in the senior category 😕)

Article here:
Who will buy the Slate truck?

I tap in to several categories, plus a few others; Hobby farmer (wish I had it this year, a lot of apples on my trees.), radio amateur (HAM), I will try to get my son to 3D print me some stuff, just waiting for the specks.

 

[cadblu]

Not surprising that everyone can find themselves in at least one category. That would be "everyday Americans." Unless there are some part timers out there.