cadblu
Well-Known Member
- Thread starter
- #1
Seems like everyone is trying to compete in the new segment created by Slate!
Article here: https://www.motortrend.com/news/2028-toyota-small-pickup-what-we-know-future-cars
Toyota will launch a small pickup truck to compete directly with the Ford Maverick and Hyundai Santa Cruz. The yet-to-be-named truck will slot under the Tacoma and serve as the company’s entry-level pickup. With the Maverick’s popularity, Toyota has watched the segment grow—and it’s a segment it doesn’t compete in but would like to. Cooper Ericksen, Toyota Motor North America’s head of planning and strategy, told MotorTrend the automaker is building the truck. “Decisions have been made,” he said. “The question is when we can slot it in. It’s not a matter of ‘if’ at this point.”
Toyota estimates it could sell 100,000–150,000 units every year in the U.S. alone. Appetite for small trucks has increased dramatically, and the Japanese automaker wants to play in it. The only problem? The truck won’t be ready for some time, likely for another two years.
Article here: https://www.motortrend.com/news/2028-toyota-small-pickup-what-we-know-future-cars
Toyota will launch a small pickup truck to compete directly with the Ford Maverick and Hyundai Santa Cruz. The yet-to-be-named truck will slot under the Tacoma and serve as the company’s entry-level pickup. With the Maverick’s popularity, Toyota has watched the segment grow—and it’s a segment it doesn’t compete in but would like to. Cooper Ericksen, Toyota Motor North America’s head of planning and strategy, told MotorTrend the automaker is building the truck. “Decisions have been made,” he said. “The question is when we can slot it in. It’s not a matter of ‘if’ at this point.”
Toyota estimates it could sell 100,000–150,000 units every year in the U.S. alone. Appetite for small trucks has increased dramatically, and the Japanese automaker wants to play in it. The only problem? The truck won’t be ready for some time, likely for another two years.
