AZFox
Well-Known Member
How does this relate to this thread, you ask?When you plot quantity demanded at various prices you get a demand curve. The slope of that curve represents price elasticity of demand (price sensitivity).
Slate needs to guesstimate what the demand curve and price accordingly.
Penetration pricing means "erring on the low side" for the jump-start effect of selling units rapidly while things are getting going.
Eventually guesstimating the demand curve will be easier based on how things go.