Slate Marketing is making me lose interest.

[Driven5]

...just dont understand the nitpicking and arguing over dumb things.

Starting a conversation by nitpicking dumb things typically leads to arguing over said dumb things.

 

[mthulhu]

“I’m sad because this new truck I really like has social media content that doesn't match my self image” 😢

Sorry OP but I ha to give you crap for the whine.

In all honesty though I scrolled their YT channel and their mainline videos are pretty down to earth and practical with the car driving around desert roads and a slush pit so I assume you are talking about the YT shorts? I just scrolled through their last 10 and saw a rodeo slate special, a star wars special, DIY projects, ladder and plywood hauling, the bed filled with timber in the forest, moving furniture. So things seem fairly grounded to me. I’m sure the off road videos are coming…

 

[ScooterAsheville]

>> Marketing is to interest people in a product

Some of the more cynical of us (yours truly) would say that marketing exists to keep marketing majors employed. Because there's no other practical use for them on the planet.

 

[Nivek]

Could be worse, they could have hired the Jaguar ad agency.

Thank goodness they didnt. Though as someone who enjoys rodeo, I thought the rodeo slate livery was getting close (joking.. kinda)

But hey, at least its super easy to make into whatever you want.

 

[Nivek]

“I’m sad because this new truck I really like has social media content that doesn't match my self image” 😢

Sorry OP but I ha to give you crap for the whine.

In all honesty though I scrolled their YT channel and their mainline videos are pretty down to earth and practical with the car driving around desert roads and a slush pit so I assume you are talking about the YT shorts? I just scrolled through their last 10 and saw a rodeo slate special, a star wars special, DIY projects, ladder and plywood hauling, the bed filled with timber in the forest, moving furniture. So things seem fairly grounded to me. I’m sure the off road videos are coming…

Fair, It is a bit of whiny

Yeah, the rodeo one gives off Beyonce country album meets croc cowboy boots vibes though. I did enjoy the dog ones back in the day and recent testing videos. I guess it mostly the YouTube shorts/Facebook reels. Star wars one is a cool for the nerdy (which I have that side as well).

I just keep hoping I see a video of it on some nice all terrains with the 2" lift on a dirt road or pulling a trailer of some sort. Maybe wishful thinking.

 

[Nivek]

>> Marketing is to interest people in a product

Some of the more cynical of us (yours truly) would say that marketing exists to keep marketing majors employed. Because there's no other practical use for them on the planet.

There was a dilbert cartoon put up in the engineering cubes at one of my last jobs with dilbert saying "marketing is just liquor and guessing".

 

[KevinRS]

As far as where advertising has been, I actually have seen one on TV, the one comparing the Slate to a pizza, that you can make it how you want it. Online, the ads seem to be targeted. If you don't have privacy settings turned up and click on or search for Slate or truck stuff, you see Slate ads for a few days.

 

[Driven5]

 

[Imhotep]

As far as where advertising has been, I actually have seen one on TV, the one comparing the Slate to a pizza, that you can make it how you want it. Online, the ads seem to be targeted. If you don't have privacy settings turned up and click on or search for Slate or truck stuff, you see Slate ads for a few days.

I’ve also seen the pizza one on the “This Old House” channel. One of those free channels smart TVs give you. Saw a different one too but can’t remember which one. I use that channel to fall asleep lol.

 

[Tom Sawyer]

What exactly would you be creating for your marketing videos with it to capture the attention and imagination of as many 'rural' people as possible?

Pickleball game lolol

 

[Nivek]

Pickleball game lolol

Keystone Light Apple ad, but with the slate truck.

 

[danielt1263]

But does anyone else feel put off by the marketing? All of the ads are some highly metro version of this little truck.

I'll put a different slant on this...

They are doing all their marketing using the prototypes that are likely not all that durable... and the durable ones are being used for testing. That might influence what kinds of ads they make right now...

 

[Driven5]

They are doing all their marketing using the prototypes that are likely not all that durable... and the durable ones are being used for testing. That might influence what kinds of ads they make right now...

Even for the truck(s) the marketing team let the public get hands-on with on the road show, the Slate handlers were in a constant state of alert trying to prevent people from adjusting mirrors, rolling windows, opening cubbies, etc. so they wouldn't break the truck... And not for nothing, as the guy next to me found out. I had to help help him discretely get the window that he got stuck half way down put back up before the Slate handler could see.

So considering their limited resources and timeline, it's a pretty logical conclusion that the marketing team is likely using the same one(s) for the carefully controlled and choreographed shorts. Also notice those marketing shorts usually show it just starting or just stopping, if not simply stopped, and never show it going more than a few mph. Things that make you go hmmm...

 

[Nivek]

Let’s just get real for a minute. The guys who post “I’m definitely buying, BUT” are most likely NOT.

Let's get honest for a minute. The guys saying "lets get real" are most likely NOT.

 

[cadblu]

Perhaps you guys are forgetting the best piece of marketing that Slate produced a year ago…

Earth to Aliens