E90400K

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Cause they charged more than any other manufacturer (Until Ram surpassed them a couple years ago). Also their dealerships are the scummiest I've ever dealt with. When I attempted to "pre-order" a Bronco they straight up told me they were going to add money and if I didn't like it I wouldn't get my vehicle. Same thing happened with the Maverick.. I know the dealerships aren't run by Ford but still.
I've had the opposite experience with the three dealerships I've bought new Fords from. Getting through the Bronco delivery process was a bit tough, but my dealership was great. I paid MSRP. I've owned eight (8) Fords in total, all have been very good cars.

The recall situation of late has been a bit troubling, but I think the NHSTA is a bit over jealous. My opinion.

It's too bad you've not had a good dealership experience.
 

Revenant89

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I've had the opposite experience with the three dealerships I've bought new Fords from. Getting through the Bronco delivery process was a bit tough, but my dealership was great. I paid MSRP. I've owned eight (8) Fords in total, all have been very good cars.

The recall situation of late has been a bit troubling, but I think the NHSTA is a bit over jealous. My opinion.

It's too bad you've not had a good dealership experience.
Never once out of a dozen new car purchases across 8 brands was the buying experience a straightforward process. Maybe it's Dallas that's the problem 😅. I'll be happy to not have to deal with one.

The recalls don't surprise me especially if it's on covid era cars.
 

KevinRS

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Focus seems to be on small size, smaller than a Maverick, but didn't Ford say it would be bigger than that?
 

kvermeer

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Four doors? No thanks, they should've made it smaller! Pickup trucks have two doors.

And I'll believe the $30k price when I see it, they said the Lightning would be under $40k. Remember that? The Internet remembers:

https://electrek.co/2021/05/19/ford...40k-w-300-mile-range-and-can-power-your-home/

They missed that target by $10k, and then they discontinued the standard range and made the Pro trim exclusive to fleet sales so the cheapest one that normal people could buy was at least $64k plus dealership mark-ups that often pushed the price over $80k. Double the target! Insane!
 

Mac-Tyson

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Focus seems to be on small size, smaller than a Maverick, but didn't Ford say it would be bigger than that?
Ford said it was a mid size pickup but just said that it would only be slightly larger than the Maverick but with interior space comparable to the RAV4
 

KevinRS

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Yes ford said bigger than the maverick, with more interior space. The article claims it's smaller than a maverick multiple times. In the video he thinks it's the size of an old ranger, but I think that is a trick of perspective, It's definitely smaller than the F150, but we all knew that, the ranger is a lot closer to the point of view and so the ranger looks bigger.
 

1yeliab_sufur1

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best i could do with ai second image is a bit longer it looks like but id say this is the closest
Slate Auto Pickup Truck Rival news: $30K Ford Midsize EV Pickup (Ranchero) - News & Info ChatGPT Image Jun 9, 2026, 10_36_33 PM

Slate Auto Pickup Truck Rival news: $30K Ford Midsize EV Pickup (Ranchero) - News & Info SPOTTED! $30k midsize EV pickup Ranchero prototype first sighting! 9 (1)

Slate Auto Pickup Truck Rival news: $30K Ford Midsize EV Pickup (Ranchero) - News & Info ChatGPT Image Jun 9, 2026, 10_35_23 PM
 
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TexasSlate

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Dang it. That's a nice looking truck. I'm gonna have to do some cross shopping, I think.

A few issues:
Bed size. Ford looks pretty small - guessing 4.5 foot. Wish it was 5.5 at least.

Haha--okay, that might be my only issue.

I like that Ford is using LFP for their batteries. If that gets 300 miles for $30k - hoo boy, that's gonna be tough for Slate to compete with unless they come in significantly cheaper.

Hoping for good news in a couple of weeks!
 

atx_ev

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if they have a folding midgate like the telo to extend the bed into the cab, and it isnt bigger than the maverick, I would be onboard.

The shape definitely looks good even though the proportions are a bit weird with the 4 doors.

I still want the 25K blank slate though.
 

MotoGary

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I've recently been looking into the new Rivian R2 and saw that the Rivian engineers overcame an aerodynamics vs style dilemma with this roofline design.

Slate Auto Pickup Truck Rival news: $30K Ford Midsize EV Pickup (Ranchero) - News & Info 1781102754234-tu


I'm getting hints that Ford may be doing the same thing. Notice how small the rear window is and how much lower the top of the rear window is compared to the rear side window. Could the black cover be hiding a Rivian style rear roofline? 🤔


Slate Auto Pickup Truck Rival news: $30K Ford Midsize EV Pickup (Ranchero) - News & Info 1781102902921-47
 

fuzzyweis

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The proportions strike me more like a Smyth Charger Ute, which if they lean into that could be good, the roofline is just way low, which I get for aero is good, just like Farley said not really truck-like.
Slate Auto Pickup Truck Rival news: $30K Ford Midsize EV Pickup (Ranchero) - News & Info 1781104610492-iy
 
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ElectricShitbox

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Didn't ford claim it wasn't going to look like a typical truck? It looks like the exact same shape as a maverick, unless that camo is doing A LOT of work.
 
 
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